You have to think about what the goals of the event are, who’s going to be coming and how many, what the layout is like and where your nearest power sources are, what time it’s going to be, whether or not there should be food, what people will likely be doing before and after…

In short, not only are there a lot of moving parts, but also a lot of stress involved, and most of the time the people trying to put these kinds of events together are doing so in addition to the responsibilities they already have in their regular jobs. Do it well and you can really impress your boss or convince more people to shop at your store. But if something goes wrong, it’s your head that’s going to be on the chopping block.